The Connected Play initiative is focused on the invention and design of novel technologies that enable new forms of play, social and entertainment experiences. Our broader passion is for a world where technology blends seamlessly with the physical world. Where atoms and bits merge to surface information and sense interactions in natural ways. These objects, imbued with technology and the power of connecting to the world around them bring about new opportunities for enriching our play experiences. Our approach is informed by design and Maker culture, where we view technology as a material to be engineered and shaped into experiences that evoke emotion and magic.